Every Day Golf
Gatorade Tiger
As if Tiger Woods doesn’t have enough endorsement deals already, look for Tiger’s twist Gatorade in 2008.
Tiger Woods will have his own brand of sports drink next year under an endorsement deal announced Tuesday with Gatorade that marks a couple of firsts for the world’s No. 1 golfer — his first U.S. deal with a beverage company and his first licensing agreement.
Gatorade said it will introduce “Gatorade Tiger” in March, with more products to follow. Woods even picked out the flavors himself, with the drink available in a cherry blend, citrus blend and grape.
Terms of the deal were not disclosed, although Golfweek magazine reported last month it was for five years and could pay Woods as much as $100 million, moving him closer to the $1 billion mark in career endorsements.
I wonder when Michelle Wie will be marketing her ‘Why Won’t My Parents Leave Me Alone‘-Ade?
If you like this post then please consider subscribing to our full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox. You can also follow me on twitter if you are interested in even more Deep Rough content!
Discussion
2 comments for “Gatorade Tiger”
Post a comment
Categories
Directories
Golf Blogs
- A Walk in the Park
- Armchair Golf Blog
- BetFair – Golf
- Business Golf
- Down The Middle
- Duffer’s Blog
- Golf As You Wish
- Golf Girl Diary
- Golf Vacation Insider
- Golfers Delight
- Green Posse
- Grouch Golf Blog
- Hooked on Golf
- Life in the Rough
- Luke Swilor
- My Daily Slice
- Saturday Golfer
- Swing Speed Golf
- The Illogical Golf Blog
- The Travelling Golfer
- The Year in Golf
- Travel Golf
- Zealous Golfer
- Golf Course Finder
- World Golf
In My Bag
- Driver: Nike Sumo 5900
- FW: Nickent 4DX
- Hybrid: Nickent 4DX IW
- Irons: Mizuno MP-57
- Wedge: Eidolon 52/56
- Wedge: Miura 58
- Putter: Heavy Putter B3-M
Golf Tools
Think of the millions of dollars his agents turn down every year. He is a class act and backs it up with unbelievable performances. Michelle Wie who????
It is definitely a big catch for Gatorade and if his influence on the sales of Gatorade are anywhere near the impact he has had on Nike Golf sales, Gatorade would believe that every penny of the reported $100 Million they have shelled out to bring Tiger on their side was worth it.
The money that Tiger has earned from endorsements is almost a billion dollars whereas his earnings on the golf course have been around $100 Million. But then when you are considered to be the greatest player in your field and to be playing in the era of consumerism you are bound to be the most sought after player and no wonder then that the market happens to think he is the most bankable star of the present generation.
The Sports/Energy drinks industry is one of the fastest growing industries and most of the companies vying for market share in this fragmented sector have been seeing a healthy growth year after year. At a time like this Gatorade could make a big jump and leave the competition behind. After all Nike Golf which was a startup when it roped in Tiger woods has gone on to become the leading golf apparel company in the world and one of the major players in the equipment and golf ball world.
Andy Brown